Timaya is opening up about the high costs of producing a music video and the expenses associated with collaborating with other artists.
Timaya revealed that shooting a music video costs around ₦100 million, with an additional ₦30 million required for promotion, totaling ₦130 million.
He went ahead to explain that the high costs of music video production and promotion contribute to musicians’ elevated performance fees, as they seek to recoup their investments.
Netizens responded to Timaya’s insight into music production costs by criticizing musicians, with some commenting that despite the high expenses, quality music is scarce.
“kingsliveth wrote, “Plantain Seller done calculate him stock.”
uncle_jeff_official wrote, “The reason we go dey use DJ and hype men dey play all their songs. We go dance so tey na dj go tire”
daddy_marvel wrote, “Shoutout to all entertainers out there, the hustle is real everywhere”
official_tomsonjay wrote, “Celebrity with fake life 50m for editing timaya u can lie”
ayoola_ayoolaa wrote, “And Most of the Songs NO DEY SWEET! just Beats and NOISE! Artist Wey dey try no reach 5”
funposthaha wrote, “When una dey boast for music, una fit dash us 1m usd but una no like y’all , music vid directors dey hear!”
lordship777 wrote, “Life savings of majority of people wey dey abroad”
cecilia_remi wrote, “Anything music is money. Both expenses and income”
dollypizu1 wrote, “DJ YK. How much they come dey use shoot movie then? Shior”
feolatsfc wrote, “Na Una won spend 100m o. Go as speed Darlington how he de use Phone with #15k shoot PAP pap. Not Akamu…. atosi Atosi tororo”
adaikwerre wrote, “To make how much in return? That’s a whole lot”