PPC Ads & Graphic Design for Shoprime

About the Company

Shoprime is an emerging Social Media Marketing (SMM) platform in Nigeria providing automated social media services, including Instagram followers, YouTube views, Facebook engagement, and other social media growth solutions. Despite having competitive products and industry-leading features, Shoprime struggled with customer acquisition, brand perception, online visibility, and low returns from paid advertising campaigns.

The platform had the products and infrastructure to compete, but its digital presence was not communicating its value strongly enough to potential customers. Shoprime needed a stronger brand, better search visibility, improved positioning, and a more effective customer acquisition strategy to compete in Nigeria’s growing social media marketing industry.

The Brief

The Shoprime team contacted NaijaTraffic after becoming frustrated with the performance of previous marketing efforts. They had tested different marketing strategies, invested heavily in advertising, and still weren’t seeing the level of growth they expected.

Customer acquisition costs were high, revenue growth was stagnant, and despite having a solid service offering, Shoprime was struggling to gain meaningful traction within the Nigerian market.

Following a discovery call and a comprehensive audit of Shoprime’s digital presence, we identified the real issue. Shoprime didn’t simply have a marketing problem it had a branding, trust, visibility, and market positioning problem.

The solution required more than running additional advertisements. Shoprime needed a coordinated digital marketing strategy that could strengthen the brand, improve search visibility, attract qualified customers, and make its advertising spend work harder.

What We Did

We proposed a complete digital marketing and brand growth overhaul rooted in data, creativity, SEO, performance marketing, and customer psychology. The objective was to transform Shoprime from being perceived as just another SMM panel into a more recognizable and trusted social media marketing platform in Nigeria.

Corporate Rebranding & Visual Identity Overhaul

We started with the foundation of the brand—its identity and positioning. Our creative team redesigned Shoprime’s visual language, including its logo treatment, colour direction, social media creatives, promotional materials, and landing page aesthetics.

We produced promotional graphics, digital flyers, and motion-based marketing content designed around Shoprime’s target audience. Every creative decision was focused on making the brand appear more professional, consistent, recognizable, and trustworthy.

The rebranding helped Shoprime communicate its value more effectively while creating a stronger visual identity across its website and social media channels.

Website SEO Optimization & Search Visibility

Shoprime’s existing website was not reaching its full potential in search engines. Its digital presence lacked the technical and on-page SEO foundation required to compete for valuable SMM panel, social media marketing, Instagram followers, YouTube views, Facebook engagement, and social media growth keywords in Nigeria.

Our SEO team restructured important areas of the website, improved technical SEO, optimized page speed, refined the user experience, and implemented proven on-page SEO practices.

The objective was to make Shoprime easier for search engines to crawl and understand while creating a smoother experience for visitors arriving from Google and other search channels.

Paid Advertising – Google, Facebook & Instagram

We rebuilt Shoprime’s paid advertising approach around performance, customer intent, audience targeting, and conversion. Instead of simply increasing ad spend, we focused on getting better results from every naira invested.

Our team developed and optimized PPC campaigns across Google Ads, Facebook Ads, and Instagram advertising, using buyer-intent keywords, audience segmentation, pain-point-driven messaging, compelling ad creatives, and continuous campaign optimization.

This performance-driven approach helped reduce unnecessary advertising costs while improving campaign efficiency and return on ad spend (ROAS).

Revenue generated from paid advertising campaigns increased by 150%, while advertising spend dropped by 40%.

Local SEO & Social Proof Authority

To improve Shoprime’s local online visibility and strengthen its credibility, we created and optimized its Google Business Profile to improve its presence in relevant local searches.

We also strengthened Shoprime’s social proof by bringing greater consistency across its social media presence. Its social media handles and brand presentation were aligned to create a more unified digital identity and increase customer confidence.

This combination of local SEO, consistent branding, social proof, and digital reputation building helped create a stronger foundation for customer trust.

Keyword Indexing & SEO Content Strategy

We identified valuable search opportunities within Shoprime’s niche and developed an SEO content strategy designed to improve its visibility for commercially relevant keywords.

Our strategy targeted competitive search terms such as “Best SMM panel in Nigeria,” “Cheap Instagram followers in Nigeria,” and “Social media marketing tools for Nigerian businesses.”

These keyword opportunities were supported through strategically optimized blog content, evergreen landing pages, on-page SEO, internal linking, and a broader content structure designed to help Shoprime build topical authority and organic search visibility.

Rather than targeting keywords randomly, we focused on search terms connected to customer intent helping Shoprime attract users who were actively looking for social media marketing services, SMM panels, Instagram growth services, YouTube views, Facebook engagement, and social media growth solutions in Nigeria.

THE RESULTS